Beyonce continued to embrace her inner cowgirl while promoting her hair care brand, Cécred, in a new Instagram video shared on Friday.

The 42-year-old Crazy In Love singer, who recently dazzled while signing Cowboy Carter albums at a Hamptons record store, was accompanied by Jay-Z and mother Tina Knowles in the video.

While sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the material.

She added a tan cowgirl hat on top of her locks which were pulled back away from her face, and styled into a low bun at the back of her head.

Beyonce accessorized the look with a pair of flashy, dangly earrings as well as oval-shaped shades.

The Texas Hold ‘Em singer completed the look by slipping into a pair of open-toed, tan pumps and added a bold, red tint to her lips. 

A snakeskin purse was placed next to her on the seat to hold a few items she needed during the daytime excursion. 

Jay-Z kept it casual in a plain, white shirt as well as denim blue jeans and a white, bucket hat placed on top of his head. The rapper held a white jacket in his hand while a gold watch was placed on his left wrist. 

A montage of photos appeared throughout the reel to showcase Beyonce’s outfit, and at one point, she also filmed a quick selfie video.

Fans were also given a glimpse of the Big Apple as the group flew over the city, with the camera zooming in on the Statue of Liberty at one point.  

A bottle of $38 Cécred sealing lotion was also brought along the helicopter ride, and was dressed up as Beyonce to match a similar look she wore late last month. 

The bottle had a white and black-patterned bandana wrapped around the top, while also sporting sunglasses and red lipstick. 

The Instagram video came to an end as the songstress stepped out of the helicopter after it landed, and strolled towards an awaiting, sleek SUV. 

Her track Alligator Tears – which is found on her Cowboy Carter album that dropped earlier this year in March – played throughout the reel. 

In February, Beyonce notably launched her new hair care line, Cécred – which offers a variety of products ranging from shampoo, conditioner and also hair oil. 

During an interview with Essence at the time, the performer opened up about the inspiration behind creating a hair care brand for consumers. 

‘I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey,’ she explained to the outlet.   

‘From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis – these moments have been sacred to me.’ 

The star later added, ‘I think that connection of community, mother and child, father and child, and respect – and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else – it’s all sacred.’ 

‘So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred.’

‘From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred,’ the beauty continued. 

Some products available to consumers and fans include $44 nourishing hair oil, $30 hydrating shampoo as well as $38 clarifying shampoo and scalp scrub, per the official website. 

Beyonce has been filtering through a busy schedule, and recently stopped by the Hamptons to sign Cowboy Carter albums amidst her Record Store Circuit. 

She is also set to make stops at Waterloo Records in Austin, Cactus Music in Houston and Criminal Records located in Atlanta. 

While at Innersleeve Records in Amagansett, New York, the beauty wowed in a pair of white trousers as well as a matching blazer and shirt underneath. 

Her blonde locks were parted to the side, and effortlessly flowed down past her shoulders in elegant curls. 

She further glammed up the outfit by adding an assortment of chunky bracelets on each of her wrists as well as a pair of flashy earrings.  

Cowboy Carter is Beyonce’s eighth studio album and was officially released earlier this year on March 29. Some tracks on the LP include Texas Hold ‘Em, Blackbiird, and Jolene. 

Not long after being dropped, Cowboy Carter topped the number one spot on a multitude of charts, such as U.S. Billboard 200, U.S. Top Country Albums, U.K. Country Albums and Australian Albums.  

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Source: Tampa Bay Times